The idea that “Culture eats strategy” has become embedded in modern business practice. A strong and well understood culture is at the heart of the worlds most successful organisations.

It is culture that allows groups of individuals to find a sense of common purpose. This in turn drives behaviour.

We believe that organisational culture is something that arrises from leadership, and is not something which can easily be changed. Our belief is that what is important for organisations is to be clear what their specific cultures are, rather than what they would like them to be.

We have assisted companies globally to clearly articulate and communicate their culture and then to utilise culture to drive performance, attract and retain talent and maintain a competitive advantage.